Cultural innovative enterprises: not just philantrophy
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Cultural innovative enterprises: not just philantrophy Silvia Guizzardi1
© The Author(s) 2020
Abstract This paper is focused on the “cultural innovative enterprises”, introduced into italian law by Decree Law 179/2012 on “Further urgent measures for Italy’s economic growth”, converted into Law 221/2012. It is about new innovative enterprises that deal to develop, manufacture and distribuite innovative goods and services of high technological value, operating exclusively in the fields of cultural heritage promotion and cultural services provision. These companies can contribute to reduce the Italian youth employment emergency thanks on one hand to the reduced entry barriers related to the technology developments needed to “begin doing business” and on the other hand to the widespread territorial distribution of the italian cultural heritage to which services and processes will be applied. Furthermore, the increase of the GDP in regions undergoing a state of economic difficulty is a goal at hand. From a more general point of view, the cultural innovative start ups are an important element in stimulating new forms of collaboration between public entities responsible for the protection of the artistic heritage and private companies involved in its promotion. This type of partnership can contribute to the promotion and dissemination of new essential skills within the public administration aimed at a virtuous evolution of the way the overall economic system works. Keywords Cultural innovative enterprises · Start up · Artistic heritage · Cultural heritage
1 Introduction Italy is one of the countries with the highest concentration of cultural and artistic goods: monuments, archaeological and historical sites, museums. An artistic and monumental heritage often difficult to value in economic terms and the protection of which is a cost that in times of economic crisis and spending cuts the state
* Silvia Guizzardi [email protected] 1
Department of Legal Studies, Alma Mater Studiorum University of Bologna, Via Zamboni 29, 40126 Bologna, Italy
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unwillingly finds hitself having to resize.1 The cultural heritage sector has undoubtedly great importance in a country like Italy, which has a vast wealth of goods that fall into that category. It may, indeed, be regarded as a key sector for our country, with a strong impact on other related sectors, such as tourism. Yet, as demonstrated by numerous international examples where the artistic and monumental heritage is certainly not comparable to the Italian one, not only is it exploitable from an economic standpoint, but it can also act as a driving force for economic and social development. In this context, without prejudice to more traditional incentives of public and private development of the artistic and cultural heritage, I consider it important to dwell on the role that can be played by the so called “cultural innovative enterprises”, recently introduced into our law by Decree Law 179/2012 on “Further urgent measures for Italy
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