Customer Sense How the 5 Senses Influence Buying Behavior
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve
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CUSTOMER SENSE
10.1057/9781137346056 - Customer Sense, Aradhna Krishna
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How the 5 Senses Influence Buying Behavior
ARADHNA KRISHNA
Copyright material from www.palgraveconnect.com - licensed to Monash University - PalgraveConnect - 2013-07-08
CUSTOMER SENSE
10.1057/9781137346056 - Customer Sense, Aradhna Krishna
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All rights reserved. First published in 2013 by PALGRAVE MACMILLAN® in the United States—a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Where this book is distributed in the UK, Europe and the rest of the world, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN: 978–0–230–34173–9 Library of Congress Cataloging-in-Publication Data Krishna, Aradhna. Customer sense : how the 5 senses influence buying behavior / Aradhna Krishna. p. cm. ISBN 978–0–230–34173–9 (alk. paper) 1. Marketing—Psychological aspects. 2. Consumer behavior. 3. Senses and sensation. I. Title. HF5415.K674 2013 658.8⬘342—dc23
Copyright material from www.palgraveconnect.com - licensed to Monash University - PalgraveConnect - 2013-07-08
customer sense Copyright © Aradhna Krishna, 2013.
2012035568
A catalogue record of the book is available from the British Library. Design by Newgen Imaging Systems (P) Ltd., Chennai, India. First edition: April 2013 10 9 8 7 6 5 4 3 2 1 Printed in Hong Kong.
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Copyright material from www.palgraveconnect.com - licensed to Monash University - PalgraveConnect - 2013-07-08
To Papa for introducing me to sensorially lush things in life—chocolate, crisp toast, corduroy, Himalayan air, horse manure, and shoe polish . . . and to Ma, Vidya, and Meera
10.1057/9781137346056 - Customer Sense, Aradhna Kri
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