Design and implementation of blockchain-based digital advertising media promotion system
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Design and implementation of blockchain-based digital advertising media promotion system Yong Ding1,2 · Decun Luo1 · Hengkui Xiang1 · Wenyao Liu1 · Yujue Wang1 Received: 26 December 2019 / Accepted: 7 August 2020 © Springer Science+Business Media, LLC, part of Springer Nature 2020
Abstract In recent years, the rapid development of the Internet digital advertising (IDA) market has brought many issues. Low-quality advertisements (ADs) have caused significant troubles for Internet users, and the “AD fraud” has plunged the IDA ecosystem into a crisis of trust. The blockchain’s trusted computing model provides new ideas for solving the above problems. In this paper, we designed and implemented a blockchain-based digital advertising media system (B2 DAM), where the Hyperledger is used as the implementation platform. Our B2 DAM system integrates distributed ledger, multi-chain, smart contracts, and consensus mechanisms to ensure decentralization and multi-party maintenance of immutable data. We implemented business logic in smart contracts and Hyperledger SDK. The experiments show the transaction throughput can reach 550 tps and the system can meet the application requirements. Keywords Blockchain · Smart contacts · AD media promotion system
1 Introduction The advancement of Internet technology has driven the rapid development of IDA. Nowadays, Internet advertising media has been integrated into all aspects of the Internet, which has become an important driving force for the Internet economy and the real economy [38]. However, behind the boom of IDA, some problems cannot be ignored. Many Internet users are gradually moving away from IDA [33], which is mainly caused by the irregularity of the IDA market. These irregularity phenomena include the imperfectness of the supervision mechanism and the Yujue Wang
[email protected] Yong Ding stone [email protected] Decun Luo dcl [email protected] 1
Guangxi Key Laboratory of Cryptography and Information Security, School of Computer Science and Information Security, Guilin University of Electronic Technology, Guilin 541004, China
2
Cyberspace Security Research Center, Peng Cheng Laboratory, Shenzhen 518000, China
backward IDA market operation mechanism. Besides, IDA fraud [25] has angered the advertisers. As a result, the IDA market is in a crisis of trust. As a new thing in the advertising ecosystem, its regulatory system has many disadvantages, so there are many unreasonable competition phenomena. Currently, some applications and websites always publish pop-up ADs, spam e-mails, and low-quality ADs, etc. The proliferation of these ADs has brought poor and even unbearable experience to the Internet users. Some ADs may contain viruses, which induce users to click on and implant them into user’s devices to steal the user’s private data. These problems reflect that there lacks an effective supervision mechanism for the IDA, and the existing operation mechanism is outdated. Most websites rely on click-through rates to earn AD revenue. Some publishers may try to use fraudulent means to im
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