Design of Business Models
The design of business models has a substantial effect on the development and success of a company (Zott and Amit 2010). In this context, different management processes can be identified in literature, and two fundamental tendencies of design can be disti
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Bernd W. Wirtz
Business Model Management Design - Process - Instruments Second Edition
Springer Texts in Business and Economics
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Bernd W. Wirtz
Business Model Management Design - Process - Instruments Second Edition
Bernd W. Wirtz Chair for Information and Communication Management German University of Administrative Sciences Speyer, Germany
ISSN 2192-4333 ISSN 2192-4341 (electronic) Springer Texts in Business and Economics ISBN 978-3-030-48016-5 ISBN 978-3-030-48017-2 (eBook) https://doi.org/10.1007/978-3-030-48017-2 # The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
Due to increasing globalization, the growing intensity of competition and the shortening of innovation cycles, management decisions have become ever more complex and difficult. In recent years, the business model concept has become a popular tool in business practice because it can help to successfully analyze and handle these complexities. Despite the great practical importance of business model management, the conceptual bas
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