Designing and developing a sport entrepreneurship course: an educational design-based study

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Designing and developing a sport entrepreneurship course: an educational design‑based study Payam Ansari1   · Selina Khoo2 · Mohd Nazari Ismail3 Received: 2 September 2020 / Revised: 29 September 2020 / Accepted: 3 October 2020 © Springer Nature Singapore Pte Ltd. 2020

Abstract There is an evident gap in the studies that provide a systematic process of designing sport entrepreneurship courses. This study employed an educational design-based approach to design a sport entrepreneurship course. The ‘Theory of Planned Behaviour’ and Gagné’s ‘nine events of instructions’ were used as the theoretical foundation and teaching strategy guidelines of the course. The study included three main phases, namely needs analysis, course design, and reflection. Needs assessment phase resulted to the design of outline for an introductory sport entrepreneurship course. The completed design was instructed to sport students in a public university in Malaysia. The post-test results showed a significant increase in students’ entrepreneurial intention. The classroom observations showed more attention must be paid to opportunity recognition topic and cultural contexts for an introductory entrepreneurship course. In addition, using the nine events of instruction as the basis for teaching strategy provided a clear structure and solid framework for the teaching and learning process and classroom experience. Keywords  Sport entrepreneurship · Entrepreneurship education · Entrepreneurship pedagogy · Nine events of instruction · Theory of planned behaviour · Design-based research

* Payam Ansari [email protected] 1

Independent Researcher, Kuala Lumpur, Malaysia

2

Centre for Sport and Exercise Sciences, University of Malaya, Kuala Lumpur, Malaysia

3

Department of Business Strategy and Policy, Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur, Malaysia



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Entrepreneurship Education

Introduction Entrepreneurship has been regarded as a major engine for economic growth and job creation (Si et al 2019), and in the knowledge-based economy, it has turned into one of the leading key players of sustainable economic development (Omri 2018). The role of entrepreneurship has also been highlighted in resolving various economic and social issues that today’s societies are grappling with; one notable example of which is increasing graduate unemployment (Liñán and Chen 2009; Muscio and Ramaciotti 2019). Studies report a high percentage of graduates are either unemployed or were unable to pursue a career in industries relevant to their field (Awang-Hashim et al. 2015; Silva et al. 2018). The importance and benefits of entrepreneurship has spurred governments and higher education institutions around the globe to attempt to develop and promote entrepreneurial mind-set and competencies among students, in order to generate more innovative, entrepreneurial and employable graduates (Bienkowska et  al. 2016; Kakouris 2015). Sport graduates face the same challenge, as the rate of graduates unable to find employme