Digital Business Leadership Digital Transformation, Business Model I
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fund
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Ralf T. Kreutzer Tim Neugebauer Annette Pattloch
Digital Business Leadership Digital Transformation, Business Model Innovation, Agile Organization, Change Management
Management for Professionals
More information about this series at http://www.springer.com/series/10101
Ralf T. Kreutzer • Tim Neugebauer • Annette Pattloch
Digital Business Leadership Digital Transformation, Business Model Innovation, Agile Organization, Change Management
Ralf T. Kreutzer Berlin School of Economics & Law Berlin, Germany
Tim Neugebauer DMK E-BUSINESS GmbH Chemnitz, Germany
Annette Pattloch Department of Business & Social Sciences Beuth University of Applied Sciences Berlin, Germany
ISSN 2192-8096 ISSN 2192-810X (electronic) Management for Professionals ISBN 978-3-662-56547-6 ISBN 978-3-662-56548-3 (eBook) https://doi.org/10.1007/978-3-662-56548-3 Library of Congress Control Number: 2018934722 Translation from German language edition: Digital Business Leadership, by Ralf T. Kreutzer, Tim Neugebauer, Annette Pattloch Springer Gabler # Springer Fachmedien Wiesbaden 2017 Springer Gabler is a part of the Springer Nature The registered company is Springer Fachmedien Wiesbaden GmbH # Springer-Verlag GmbH Germany, part of Springer Nature 2018 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by the registered company Springer-Verlag GmbH, DE part of Springer Nature. The registered company address is: Heidelberger Platz 3, 14197 Berlin, Germany
Preface
Dear Reader, This work about Digital Business Leadership shows the opportunities for renewal of competitive advantages due to digitization. Thereby, these opportunities can occur within disruptive breaks of entire sectors, while the management of this digitization processes can lead to significant efforts for established companies. New process models have to be learned, p
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