Digital Transformation and Organizational Operational Decision Making: A Systematic Review
The digital transformation concept is related to how organizations utilize the power and possibility of technology like cloud computing, artificial intelligence, machine learning, and IoT technologies, to enhance the business operation and customers’ expe
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University of Sharjah, Sharjah, UAE [email protected] 2 Faculty of Business, University of Jordan, Amman, Jordan 3 Amman Arab University, Amman, Jordan Research Institute of Sciences and Engineering, University of Sharjah, Sharjah, UAE [email protected]
Abstract. The digital transformation concept is related to how organizations utilize the power and possibility of technology like cloud computing, artificial intelligence, machine learning, and IoT technologies, to enhance the business operation and customers’ experience or create new business lines and methods. This study introduces systemic review literature focusing on the organizational perspective of operation decision-making approaches under the digital transformation umbrella. Finally, the study concludes with a set of previous studies’ gaps and provides new research venues. Keywords: Systematic review Digital transformation intelligence Organizational operational
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1 Introduction Where the fourth industry revelation almost started and change the old understanding of the business operation and decision-making approaches now, we deal with a very dynamic market and consumers’ behaviors, and the accelerated curve of technology evolves [1]. The need for understanding the implication of the new era becomes necessary for an organization to sustain, grow, and survive. Digital transformation (DI) and data-driven organization have become a strategic goal of many organizations and senior management agendas [2], but the amount of literature is little regarding how organization decision making ability impact. The Definition of Digital transformation as [2] is “us od new digital technologies (social media, mobile, analytics or embedded devices) to enable significant business improvement such as enhancing users’ experience, streaming operation, or creating new business models. Review all previous literature shows the growth in studies. As below, Fig. 1 shows the dramatic increase in research 2010–2019. Start focusing on digital transformation and the impact of big data analytic many theories are used now as Information technology business values. Also, © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021 A. E. Hassanien et al. (Eds.): AISI 2020, AISC 1261, pp. 708–719, 2021. https://doi.org/10.1007/978-3-030-58669-0_63
Digital Transformation and Organizational Operational Decision Making
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this review shows the no much study’s in venues of values of digital transformation and its impact on organization ability of decision making based on data analytics and how this will support organization business growth [3]. This systematic review will focus on two mains theoretical background first, established recourses view theory. Secondly, dynamic capabilities view both of these theories represent as solid foundation of our study trying to evaluate and identify the importance of each factor in organization datadriven decisions, and it affects business performance.
Fig. 1. Digital Tr
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