Discrete Choice Experiments in Marketing Use of Priors in Efficient
The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chap
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Klaus Zwerina
Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement
Discrete Choice Experiments in Marketing
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Klaus Zwerina
Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement With 8 Figures and 12 Tables
Springer-Verlag Berlin Heidelberg GmbH
Senes Editors Wemer A. Müller Peter Schuster Author Dr. Klaus Zwerina Wilheimine-Fliedner-Str. 14 D-40723 Hilden, Germany
ISBN 978-3-7908-1045-5 ISBN 978-3-642-50013-8 (eBook) DOI 10.1007/978-3-642-50013-8 Cataloging-in-Publication Data applied for Die Deutsche Bibliothek - CIP-Einheitsaufnahme Zwerina, Klaus: Discrete choice experiments in marketing: use of priors in efficient choice designs and their application to individual preference measurement; with 12 tables I Klaus Zwerina. - Heidelberg: Physica-Ver\., 1997 (Contributions to management science) Zug\.: Kaiserslautern, Univ.; Diss. This work is subject to copyright. All rights are reserved, whether the whole or part of the material is coneerned, specifica1ly the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduetion on mierofilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its eurrent version, and permission for use must always be obtained from Physica-Verlag. Violations are liable for prosecution under the German Copyright Law.
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