Dynamic Competitive Analysis in Marketing Proceedings of the Interna
This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedin
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Steffen l¢rgensen Georges Zaccour (Eds.)
Dynamic Competitive Analysis in Marketing Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montreal, Canada, September 1-2, 1995
Springer
Editors Prof. Dr. Steffen JI/lrgensen Department of Management Odense University DK-5230 Odense M, Denmark Prof. Dr. Georges Zaccour GERAD,HEC 5255 Decelles Avenue Montreal, Canada H3T IV6 Canada Library of Congress Cataloging-in-Publication Data
International Workshop on Dynam1c Compet1tive Analysis 1n Marketing (1995 Montreal. Quebec) Dynamic competit1ve analysis in marketing proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing. Montreal. Canada. September 1-2. 1995 / Steffen Jargensen. Georges Zaccour. eds. p. cm. -- (Lecture notes in economics and mathematical systems ; 444) Includes bibliographical references (p. ). 1. Marketing--Management--Mathematical models--Congresses. 2. Competition--Mathematical models--Congresses. I. Jargensen. Steffen. 1942II. Zaccour. Georges. III. Title. IV. Series. HF5415.13.I6 1995 658.8--dc20 96-29386 CIP
ISSN 0075-8442
ISBN-13: 978-3-540-61613-9 001: 10.1007/978-3-642-45753-1
e-ISBN-13: 978-3-642-45753-1
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PREFACE
This volume contains a selection of papers that were presented at the
International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume.
The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of
