Proceedings of the 1993 World Marketing Congress
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on v
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M. Joseph Sirgy Kenneth D. Bahn Tunc Erem Editors
Proceedings of the 1993 World Marketing Congress
Proceedings of the 1993 World Marketing Congress
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
More information about this series at http://www.springer.com/series/13409
M. Joseph Sirgy, Kenneth D. Bahn and Tunc Erem Editors
Proceedings of the 1993 World Marketing Congress
Istanbul, Turkey July 15-19, 1993
Editors M. Joseph Sirgy Virginia Tech Blacksburg, VA, USA
Kenneth D. Bahn James Madison University Harrisonburg, VA, USA
Tunc Erem Marmara University Kadiköy, Istanbul, Turkey
Reprint from Original edition World Marketing Congress, Volume VI edited by M. Joseph Sirgy, Kenneth D. Bahn, and Tunc Erem Copyright © Academy of Marketing Science 1993 All rights reserved. Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-319-17322-1 ISBN 978-3-319-17323-8 (eBook) DOI 10.1007/978-3-319-17323-8 Library of Congress Control Number: 2015938797 Springer Cham Heidelberg New York Dordrecht London © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made.
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Organized and Sponsored by the
ACADEMY OF MARKETING SCIENCE In Cooperation With The
TURKISH MARKETING ASSOCIATION and
VIRGINIA TECH Host:
MARMARA UNIVERSITY Major Financial Sponsor:
UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY
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ACKNOWI,EDGMENT
Many people and organizations are responsible for the successful outcome of this World Marketing Congress. The Academy extends its many thanks to the fmancial sponsors of this conference. The Union of Chambers and Commodity Exchanges of Turkey was the major fmancial sponsor. Other sponsors include Marmara University (Turkey), Koc Holding Company (Turkey), Garanti Bankasi (Turkey), Yasar Holding Company (Turkey), Computer and Edu
