Effect of Social Media on Trust in Virtual Project Teams of Construction Sector in Middle East
Social media has greatly affected the way the virtual teams in construction sector of UAE collaborate and share information among each other. The social media is needed to support synchronicity, a shared pattern of coordinated behavior among individuals a
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School of Built Environment, University of Salford, Greater Manchester, UK [email protected], [email protected] 2 Higher College of Technology, Dubai, UAE [email protected]
Abstract. Social media has greatly affected the way the virtual teams in construc‐ tion sector of UAE collaborate and share information among each other. The social media is needed to support synchronicity, a shared pattern of coordinated behavior among individuals as they work together. Research shows that, although computersupported collaborative work has increased, many distributed virtual teams are facing a number of issues in managing and controlling the teams which leads to distrust among the team members. Trust among virtual team members is consid‐ ered to be one of the primary concerns that affect the performance of virtual teams in Construction Sector. This paper is a result of literature review of around 150 papers which dealt with positive and negative effect of social media interactions on trust among virtual team members. Through Literature review, it was found that conflict and cohesion within the team members greatly affects the role of commu‐ nication on trust among virtual project team members. Keywords: Collaborative tools · Middle East · Construction sector · Virtual teams · Trust · Performance · Social media
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Introduction
The United Arab Emirates (UAE) has become the destination for many multinational companies attracted by the massive development programme, especially that in construction. The continuing market pressure for construction industry to achieve reduc‐ tion in costs, improvement in quality, and reduced time to market, is becoming a threat. With the latest technologies, regulations, global alliances and changing customer needs, many organizations have adopted global virtual project teams for their business activi‐ ties [15]. Social media’s effect on virtual teams’ ability to interact and communicate is visible throughout all areas of society. It’s been found that there has been a shift in the way project teams communicate, rather than face to face interaction, they prefer mediated communication. Various studies have shown that interactions on social media tend to be weak ties—that is, project team members don’t feel as personally connected to each other as at the other end of communication as they do when they are face to face [28].
© IFIP International Federation for Information Processing 2016 Published by Springer International Publishing Switzerland 2016. All Rights Reserved Y.K. Dwivedi et al. (Eds.): I3E 2016, LNCS 9844, pp. 419–429, 2016. DOI: 10.1007/978-3-319-45234-0_38
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Due to the pressure from globalization, it is becoming necessary for construction organizations to adopt virtual project teams in order to deal with the challenges of the contemporary business environment [8]. Implementing virtual project teams success‐ fully within the construction context requires an in-depth understanding of the unique challenges that are not necessarily akin to the challenges enco
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