Enabling a Collaborative Government
The purpose of this chapter is to introduce a variety of ways to establish mass collaboration and crowdsourcing through social media channels. The chapter demonstrates the different ways social media tools can be leveraged to increase mass collaborations,
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Enabling a Collaborative Government
Abstract The purpose of this chapter is to introduce a variety of ways to establish mass collaboration and crowdsourcing through social media channels. The chapter demonstrates the different ways social media tools can be leveraged to increase mass collaborations, particularly inter-agency collaboration. Practical guidelines on understanding, configuring, and managing a Google wiki and cloud-based tool are provided. After reading this chapter you will be able to: • Understand the basic concepts related to mass collaboration, crowdsourcing, and co-creation; • Understand, configure, and manage a wiki (e.g., Google wikis); • Understand, configure, and manage cloud-based tools (e.g., Dropbox).
Keywords Mass collaboration Co-creation Crowdsourcing Mass collaboration tools Google wiki Dropbox
4.1
Mass Collaboration
In this book, mass collaboration refers to working together and independently in a many-to-many context to achieve certain shared goals carried through social media channels. The basic idea behind mass collaboration efforts is to tap into the collective intelligence or wisdom of crowds that emerges from collaborative efforts of masses working independently. The idea of collective intelligence itself is not new; it has been long established that “groups are remarkably intelligent, and are often smarter than the smartest people” (Surowiecki 2004). Though, due to social media the ease and scale at which we are able to tap into it is astounding. In fact, social media contents (e.g., Wikipedia, YouTube, Twitter, Facebook, and Flicker) are themselves the product of mass collaboration. Recall from Chap. 2, that the true potential of social media in public service delivery lies in establishing mass
© Springer Nature Singapore Pte Ltd. 2017 G.F. Khan, Social Media for Government, DOI 10.1007/978-981-10-2942-4_4
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4 Enabling a Collaborative Government
collaboration through social media channels carried out through citizen-sourcing and co-creation of services. Co-creation and crowdsourcing can be considered as mechanisms to carry out mass collaboration activities over the Internet. Though used interchangeably, both crowdsourcing and co-creation involve mass collaboration activities and are at the heart of innovative collaboration ecosystems. However, they can be differentiated slightly.
4.1.1
Crowdsourcing
Crowdsourcing is a mechanism of obtaining ideas, information, and content about services or product by soliciting and channeling contributions from a large group of people. Unlike co-creation (discussed below), crowdsourcing is mostly focused on generating, soliciting, refining, and ranking ideas from a large heterogeneous crowd. Web 2.0 and social media tools allow deliberation, organization, and collection of ideas from heaps of crowds a lot easier and cost effective. It can take both the form of offline and online crowdsourcing. Offline crowdsourcing has a long existing, for example, in 1714 the British government offered a monetary prize to whoever ca
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