Entrepreneurship and Innovation During Austerity Surviving Beyond th

Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.

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Copyright material from www.palgraveconnect.com - licensed to University of Stellenbosch - PalgraveConnect - 2014-05-25

Entrepreneurship and Innovation During Austerity

10.1057/9781137324436 - Entrepreneurship and Innovation During Austerity, Ian Chaston

Also by Ian Chaston (*Palgrave Macmillan) VALUES DRIVEN PUBLIC SECTOR REFORMATION* STRATEGIES FOR SUSTAINING COMPETITIVE ADVANTAGE: Surviving Declining Market Demand and China’s Globalisation

PUBLIC SECTOR MANAGEMENT* ENTREPRENEURSHIP AND SMALL FIRMS BOOMER MARKETING: Exploiting A Recession Resistant Consumer Group KNOWLEDGE-BASED MARKETING SMALL BUSINESS E-COMMERCE MANAGEMENT* SMALL BUSINESS MARKETING* E-COMMERCE MARKETING MANAGEMENT ENTREPRENEURIAL MARKETING

10.1057/9781137324436 - Entrepreneurship and Innovation During Austerity, Ian Chaston

Copyright material from www.palgraveconnect.com - licensed to University of Stellenbosch - PalgraveConnect - 2014-05-25

MARKETING DICTIONARY, i-App Delivery

Surviving Beyond the Great Recession Ian Chaston Centrum Catolica, Peru and Moustraining Ltd, UK

10.1057/9781137324436 - Entrepreneurship and Innovation During Austerity, Ian Chaston

Copyright material from www.palgraveconnect.com - licensed to University of Stellenbosch - PalgraveConnect - 2014-05-25

Entrepreneurship and Innovation During Austerity

© Ian Chaston 2013

No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2013 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978–1–137–32442–9 This book is printed on paper suitable for recyclin