Evaluating organizations with multiple goals
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Evaluating organ izati
An 'interested parties' group provides a useful multiple perspective
with multiple goals
Mike Clemson and Mike Jackson
social needs of Beverley Borough than of a general
This article discusses some difficulties encountered in designing evaluation systems for organizations sen/Ing
assertion of the value of putting into practice the functions
multiple goals, and suggests how these might be overcome. The particular focus of attention is the
of a CVS. This assertIon was supported by letters from other recently-established CVSs in the county, and the
recently-established council for voluntaiy service (CVS) for Beverley Borough on Humberside. The work of the
fact that CVS activities had been tried, tested and adapted
over many years in many other districts. There was an
CVS is described, and the role that a well-designed
assumption that the new CVS was bound to influence the
quality of life, because it would serve in effect as an
evaluation system could play in its future development is explained. Some problems confronting those who would judge the performance of such a body are detailed
insurance policy that the cause of the disadvantaged was being championed.
- a major difficulty being the many different viewpoints
The Wolfendon Committee (1978), examining the role of what it called 'generalist intermediary bodies', defined the functions of a CVS under four main heads:
possible about what is meant by 'success' fora CVS. The
literature on evaluating organizational performance is
then examined briefly, to see how ¡t suggests coping with
these problems. lt is found that, although traditional approaches to evaluation are wanting, a modern 'multiactor' approach, which has emerged simultaneously from a number of sources, does seem highly relevant. The actual evaluation system established in the CVS is then set out, showing how it has been incorporated as
Development - the establishment of new voluntary
overcomes the problems of evaluating organizations with multiple goals, and how, in doing so, it realizes many of
and between these organizations and statutory
organizations after research into perceived community needs.
Supportto existing voluntary organizations - ranging from typing to information, training, premises, etc.
part of a development strategy for the CVS, how it
Liaison between respective voluntary organizations agencies.
the aspirations of the multi-actor theorists. lt is argued,
Representation of the views of the voluntary
in conclusion, that since organizations - including
organizations to statutory agencies.
commercial and business concerns - are best seen as serving multiple goals, the approach adopted in the CVS can provide a model of quite general applicability.
The newly-appointed CVS development officer was therefore confronted with a list of functions typical of many CVSs. As a project of the sponsoring body, the
Councils for voluntary service in England exist to improve the quality of life for disadvantaged people by developing and supporting vo
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