Explaining Intentions by Vietnamese Schoolchildren to Adopt Pro-Environmental Behaviors in Response to Climate Change Us
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Explaining Intentions by Vietnamese Schoolchildren to Adopt ProEnvironmental Behaviors in Response to Climate Change Using Theories of Persuasive Communication Quynh Anh Nguyen
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Luc Hens2 Ninh Nguyen ●
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Charlotte MacAlister5 Louis Lebel ●
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Received: 1 August 2019 / Accepted: 9 July 2020 © Springer Science+Business Media, LLC, part of Springer Nature 2020
Abstract Climate change adaptation capacity remains low among vulnerable communities in developing countries such as Vietnam. Vector-borne diseases as dengue fever are increasing as a result of changing weather patterns. This study aims to examine the impact of key psychological variables in the Theory of Reasoned Action, the Theory of Planned Behavior, an Extended Parallel Process Model and the Social Cognitive Theory on the intention of schoolchildren to engage in climate change adaptation behavior—in this study, practices which would help reduce the risks of contracting dengue fever. It also seeks to identify the most salient predictors of the behavioral intention across these theories. Data were obtained from 796 Vietnamese schoolchildren who completed questionnaires measuring constructs of the four theories. Multivariate data analysis demonstrated that self-efficacy and severity appeared to be significant and consistent predictors of the individual’s intention to reduce dengue fever. The results provide practical suggestions for the use of the theorical constructs tested in climate change communication campaigns in Vietnam and insights generally on pro-environmental behavior change. Keywords Climate change adaptation Dengue fever Peri-urban, Persuasive communication Schoolchildren ●
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Introduction
* Quynh Anh Nguyen [email protected] * Ninh Nguyen [email protected] 1
National Institute for Science and Technology Policy and Strategy Study (NISTAPSS), 38 Ngo Quyen, Hanoi, Vietnam
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Department of Human Ecology, Universidade of Nova De Lisboa, Campus de Campolide, 1099-085 Lisboa, Portugal
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Department of Economics, Finance and Marketing, La Trobe Business School, La Trobe University, Plenty Road, Bundoora, VIC 3086, Australia
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Business Sustainability Research Group, Thuongmai University, 79 Ho Tung Mau Road, Hanoi 100000, Vietnam
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International Development Research Centre (IDRC), 150 Kent Street, Ottawa, ON, Canada
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Unit for Social and Environmental Research (USER), School of Public Policy, Chiang Mai University, 239 Huay Kaew Road, Muang District, Chiang Mai 50200, Thailand
With high population density and economic hubs located in the coastal lowlands and deltas, Vietnam is one of the five most vulnerable countries to climate change (GFDRR 2017). Strengthening capacities for climate change adaptation for the vulnerable groups/communities is on the Vietnamese policy agenda. Adaptation measures are very diverse ranging from building hard infrastructure such as dikes, measures to prevent population from transmitted diseases caused by changing climate such as vaccines or changing urba
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