Factors Related To Annual Fund-Raising Contributions from Individual Donors to NCAA Division I-A Institutions
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Papers Factors Related To Annual Fund-Raising Contributions from Individual Donors to NCAA Division I-A Institutions Received (in revised form): July 11, 2005
Douglas E. Wells Douglas E. Wells is Assistant Professor in the Department of Physical Education at the United States Air Force Academy. Dr. Wells’ research interests are collegiate fund raising, sport marketing, and sponsorship.
Richard M. Southall Richard M. Southall is Assistant Professor in Sport and Leisure Management at the University of Memphis. Dr. Southall specializes in legal issues in collegiate sport, sport marketing research, and ethical issues in sport management.
David Stotlar David K. Stotlar is Professor of Sport Management at the University of Northern Colorado. Dr. Stotlar’s research interests are sport marketing and sponsorship, Olympic sports, and sport management.
Daniel J. Mundfrom Daniel J. Mundfrom is Professor and Chair of the Department of Applied Statistics and Research Methods at the University of Northern Colorado. Dr. Mundfrom’s research interests include statistical methods, multivariate statistics, teaching statistics, and missing data manipulation.
Abstract The purpose of this study was to identify selected factors related to annual fundraising program contributions at National Collegiate Athletic Association (NCAA)
Author’s Contact Address: Douglas E. Wells HQ USAFA AHPD 2169 Field House Drive USAF Academy, CO 80840-9500, USA Phone: + 1 719 333 7033 Email: [email protected]
Division I-A (D I-A) institutions and develop an equation for estimating an annual fund-raising goal. Based on a review of the literature, 15 potential predictor variables were selected and a survey instrument was developed to collect data on annual fund-raising contributions from individual donors and the selected factors. Surveys were mailed to the Director of Development for each Division I-A football institution (n = 114). Seventy useable questionnaires were returned, resulting in a 65.4 percent
INTERNATIONAL JOURNAL OF EDUCATIONAL ADVANCEMENT. VOL.6 NO.1 3–10 ª PALGRAVE MACMILLAN LTD 2005. ISSN 1744-6503/05 $30.00
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Douglas E. Wells, Richard M. Southall, David Stotlar and Daniel J. Mundfrom
response rate. Multiple linear regression and Pearson product–moment correlation statistics were used to analyze the data. Based on the study’s findings, a predictive equation was developed that can be utilized by D I-A athletic administrators in setting their annual fund-raising goal. The final model resulted in a statistically significant model that accounted for 78.1 percent of the variation in annual contributions. Five of the 15 selected predictor variables were determined to be significant in accounting for the variation in annual fund-raising contributions. Keywords: capital campaign, annual fund raising, NCAA D I-A, athletic department giving
Introduction Fund raising has become an increasingly important source of revenue for college athletic programs.1 It has been reported that if institutional support was excluded, over 50 percent of NCAA
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