Finance Unleashed Leveraging the CFO for Innovation
Fast moving, to the point, and rooted in first-hand executive experiences, this book is for people of vision and action, and for creating the conditions required for growth, innovation, and increased competitive advantage.Finance Unleashed is based on a s
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MAGNUS LIND & KELLY BARNER
Finance Unleashed
Magnus Lind • Kelly Barner
Finance Unleashed Leveraging the CFO for Innovation
Magnus Lind Skanor Group Ltd London, United Kingdom
Kelly Barner Buyers Meeting Point Shrewsbury, Massachusetts, USA
ISBN 978-3-319-66369-2 ISBN 978-3-319-66370-8 (eBook) DOI 10.1007/978-3-319-66370-8 Library of Congress Control Number: 2017954400 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © Tom Brakefield / Getty Images Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Praise for Finance Unleashed
“I have been Innovation Director as well as CFO, and currently I have both responsibilities. I firmly believe the CFO should be a major driving force for innovation, in strategic decision making, portfolio management, budgeting, working capital management, restructuring and so on. This book captures these subjects; I recommend everybody to embrace the ideas in it!” —Paul Smits, Innovation Director and CFO, Port of Rotterdam Authority “The financial supply chain is real, and this book presents it as a cohesive element rather than a string of disconnected links. Finance Unleashed provides a practical model to illustrate how successful companies can navigate the coming transition. This book will forever change how you regard finance and the role of the CFO.” —Robert Davis, Former CFO of CA, Inc. “Lind and Barner present how nonfinancial companies can lead change through financial disruption and how it can dramatically increase competitiveness, profitability and customer acquisition and retention. They place the CFO at the center of this transformation an
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