Food Advertising Nature, Impact and Regulation
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern
- PDF / 2,600,864 Bytes
- 306 Pages / 419.58 x 612.28 pts Page_size
- 21 Downloads / 225 Views
GU
IE R R BA
FOO D A D
e
gu
NG ISIlation
VE R T R
Nature, I mpa ct a nd
Food Advertising
Barrie Gunter
Food Advertising Nature, Impact and Regulation
Barrie Gunter Media and Communication University of Leicester Media and Communication Leicester, United Kingdom
ISBN 978-3-319-40705-0 ISBN 978-3-319-40706-7 DOI 10.1007/978-3-319-40706-7
(eBook)
Library of Congress Control Number: 2016958199 © The Editor(s) (if applicable) and The Author(s) 2016 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper The registered company is Springer International Publishing AG, CH The registered company address is Gewerbestrasse 11, 6330 Cham, Switzerland
CONTENTS
1
1
What are the Concerns about Food Advertising?
2
What is the Balance of Evidence for the Effects of Food Advertising?
37
What is the Potential for Exposure to Food Advertising?
77
3
4
5
6
7
8
Food Advertising: Informative, Misleading or Deceptive?
109
Does Food Advertising Influence People’s Food Preferences?
147
Does Food Advertising Affect People’s Health and Well-Being?
189
How Important are Other Factors in Understanding Consumers’ Responses to Food Promotion?
221
What Regulatory Challenges Does Food Advertising Present?
253
Index
287 v
LIST
Table 1.1 Table 2.1
OF
TABLES
Synopsis of the structure of the book Research questions addressed by Hastings reviews
2 49
vii
CHAPTER 1
What are the Concerns about Food Advertising?
INTRODUCTION This book will examine research and public policy issues concerning food advertising. Food manufacturers and distributors are among the biggest promoters and marketers of any product category in the mainstream mass media and on other major promotional platforms. The food and non-alcoholic drinks industries buy extensive advertising space on television, radio, on cinema screens, in print media and increasingly online. Their products are prevalent in many major retail outlets and reach people daily
Data Loading...
