Food Marketing in an Obesogenic Environment: a Narrative Overview of the Potential of Healthy Food Promotion to Children
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FOOD ADDICTION (A MEULE, SECTION EDITOR)
Food Marketing in an Obesogenic Environment: a Narrative Overview of the Potential of Healthy Food Promotion to Children and Adults Frans Folkvord 1,2
&
Roel C. J. Hermans 3,4
Accepted: 29 September 2020 # The Author(s) 2020
Abstract Purpose of Review There is abundant evidence that food marketing influences children’s and adults’ food preferences and consumption. As such, exposure to unhealthy food marketing is a widely acknowledged risk factor contributing to the development of overweight and obesity. Less is known about the effects of healthy food promotion on people’s dietary behavior. This narrative review describes research from the past 5 years focused on the effects of healthy food marketing on children’s and adults’ food preferences and dietary intake. Our aim is to gain insight into the potential effects and mechanistic underpinnings of healthy food promotion, thereby building on existing knowledge on underlying mechanisms of the effectiveness of unhealthy food marketing. Recent Findings Only a small number of studies directly examined the effects of healthy food promotion on children’s and adults’ dietary behavior. Most studies targeted children’s fruit and/or vegetable intake and used a variety of marketing techniques, ranging from television adverts to social media influencer marketing. Six out of ten studies found a positive effect of healthy food promotion, indicating that healthy food marketing has the potential to influence dietary behavior. Summary Food marketing is highly effective in stimulating and reinforcing food consumption, in particular for energy-dense foods. Further investigation and experimentation into the efficiency and effectiveness of healthy food promotion are needed to determine how marketing techniques could be used to improve dietary behavior. The healthy food promotion model provides a framework for future research in this area. Keywords Food marketing . Overweight . Chronic diseases . Healthy food promotion
Introduction During the last decades, our food environment has evolved in such a way that it is simple to get access to inexpensive and This article is part of the Topical Collection on Food Addiction * Frans Folkvord [email protected] Roel C. J. Hermans [email protected] 1
Tilburg School of Humanities and Digital Sciences, Communication and Information Science, Tilburg University, Tilburg, The Netherlands
2
Open Evidence Research, Barcelona, Spain
3
Department of Health Promotion, NUTRIM School of Nutrition and Translational Research in Metabolism, Maastricht University, Maastricht, The Netherlands
4
The Netherlands Nutrition Centre, The Hague, The Netherlands
palatable food, often referred to as an obesogenic food environment [1••]. High accessibility to energy-dense foods and repeated exposure to food cues, such as the sight and smell of food, stimulate individuals to consume more energy than required [2, 3]. With this in mind, experts have concluded that the global rise in overweight and diet-r
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