Foreign Direct Investment Inflows Into the South East European Media Market
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to mor
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Zvezdan Vukanović
Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model
Media Business and Innovation
Series editor M. Friedrichsen, Stuttgart Media University, Germany and Humboldt School Stuttgart/Berlin, Germany
More information about this series at http://www.springer.com/series/11520
Zvezdan Vukanovic´
Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model
Zvezdan Vukanovic´ Faculty of International Economics, Finance and Business UDG – University of Donja Gorica Podgorica, Montenegro
Media Business and Innovation ISBN 978-3-319-30510-3 ISBN 978-3-319-30512-7 DOI 10.1007/978-3-319-30512-7
(eBook)
Library of Congress Control Number: 2016940844 © Springer International Publishing Switzerland 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG Switzerland
A mediocre technology pursued within a great business model may be more valuable than a great technology exploited via a mediocre business model. Henry Chesbrough, Business Model Innovation: Opportunities and Barriers. Long Range Planning 43 (2010):354–363.
ThiS is a FM Blank Page
Foreword
Since the year 2000, we see a rapid disruption in global media business through the emergence of new technologies. The Web, new disruptive services, and changing consumer patterns shatter the world of traditional media. This has a clear and direct impact on the financial market of media businesses, increasing fragility, and requiring strategic reorientation, as well as the exploration of new financial business models. New communication and media technologies are here to stay, and a sentiment towards the “old way” will only hinder the emergence of new media products and drive media companies out of business. As new technology exponentially develops, FDI and sustainable
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