From Girders: Discourses of National Strength
In this chapter, Leishman analyses the imagery of health and physical strength in the marketing of the iconic beverage Barr’s Irn-Bru and studies how this plays into discourses of Scottish national identity. With a particular focus on discourses of mascul
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Consumer Nationalism and Barr’s Irn-Bru in Scotland David Leishman
Consumption and Public Life
Series Editors Frank Trentmann Birkbeck, University of London London, UK Richard Wilk Indiana University Bloomington, IN, USA
The series will be a channel and focus for some of the most interesting recent work on consumption, establishing innovative approaches and a new research agenda. New approaches and public debates around consumption in modern societies will be pursued within media, politics, ethics, sociology, economics, management and cultural studies.
More information about this series at http://www.palgrave.com/gp/series/14914
David Leishman
Consumer Nationalism and Barr’s Irn-Bru in Scotland
David Leishman Grenoble Alpes University Saint Martin d’Hères, France
Consumption and Public Life ISBN 978-3-030-53381-6 ISBN 978-3-030-53382-3 https://doi.org/10.1007/978-3-030-53382-3
(eBook)
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Acknowledgments
First and foremost I would like to thank Robin Barr (Non-Executive Director) and Jonathan Kemp (Commercial Director) at AG Barr plc for their enduring assistance as I was researching this book. The personal contribution that they have both made in the form of answering countless queries, providing access to company material, and conducting their own research into the history of the beverage has been invaluable. Reproducing the many images which feature in this volume was made possible largely thanks to the goodwill of AG Barr, but I am also indeb
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