Getting Funded Proof-of-Concept, Due Diligence, Risk and Reward
Investors receive thousands of business plans, but only a few businesses receive funding. While there are many "how-tos" out there for entrepreneurs, no one has focused on the mind-set, tools, and foundation that are important to investors, and therefore
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10.1057/9781137384508 - Getting Funded, Chandra S. Mishra
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-11-13
Getting Funded
10.1057/9781137384508 - Getting Funded, Chandra S. Mishra
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-11-13
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Proof-of-Concept, Due Diligence, Risk and Reward
Chandra S. Mishra
10.1057/9781137384508 - Getting Funded, Chandra S. Mishra
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-11-13
Getting Funded
getting funded
Copyright © Chandra S. Mishra, 2015. First published in 2015 by PALGRAVE MACMILLAN® in the United States—a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Where this book is distributed in the UK, Europe and the rest of the world, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN: 978–1–137–38449–2 Library of Congress Cataloging-in-Publication Data Mishra, Chandra S., 1962– Getting funded : proof-of-concept, due diligence, risk and reward / by Chandra Mishra. pages cm Includes bibliographical references and index. ISBN 978–1–137–38449–2 (hardback : alk. paper) 1. New business enterprise—Finance. 2. New business enterprise— Management. I. Title. HG4027.6.M57 2015 658.15224—dc23
2015009271
A catalogue record of the book is available from the British Library. Design by Newgen Knowledge Works (P) Ltd., Chennai, India. First edition: September 2015 10 9 8 7 6 5 4 3 2 1
10.1057/9781137384508 - Getting Funded, Chandra S. Mishra
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-11-13
All rights reserved.
10.1057/9781137384508 - Getting Funded, Chandra S. Mishra
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-11-13
To my parents, Swami Dharmaprakashananda Saraswati and Satyabhama
10.1057/9781137384508 - Getting Funded, Chandra S. Mishra
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-11-13
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List of Figures
ix
Foreword Convergence of Entrepreneurs and Investors
xi
Acknowledgments
xv
Part I Introduction One
Investment Model: An Overview
3
Part II Is the Market Opportunity Real and Large Enough? Two
Customer Value
31
Three Market De
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