Gizmos or: The Electronic Imperative: How Digital Devices have Transformed American Character and Culture
Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection
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DOI: 10.1057/9781137565457.0001
Also by Arthur Asa Berger ADS, FADS & CONSUMER CULTURE (2000) JEWISH JESTERS (2001) THE MASS COMM MURDERS Five Media Theorists Self Destruct (2002) THE AGENT IN THE AGENCY (2003) THE PORTABLE POSTMODERNIST (2003) DURKHEIM IS DEAD Sherlock Holmes Is Introduced to Social Theory (2003) MEDIA AND SOCIETY (2003) GAMES AND ACTIVITIES FOR MEDIA, COMMUNICATION AND CULTURAL STUDIES STUDENTS (2004) OCEAN TRAVEL AND CRUISING (2004) DECONSTRUCTING TRAVEL A Cultural Perspective (2004) MAKING SENSE OF MEDIA Key Texts in Media and Cultural Studies (2004) SHOP TILL YOU DROP Perspectives on American Consumer Culture (2004) THE KABBALAH KILLINGS (2004) VIETNAM TOURISM (2005) MISTAKE IN IDENTITY A Cultural Studies Murder Mystery (2005) 50 WAYS TO UNDERSTAND COMMUNICATION (2006) THAILAND TOURISM (2008) THE GOLDEN TRIANGLE (2008) THE ACADEMIC WRITER’S TOOLKIT A User’s Manual (2008) WHAT OBJECTS MEAN An Introduction to Material Culture (2009) TOURISM IN JAPAN An Ethno-Semiotic Analysis (2010) THE CULTURAL THEORIST’S BOOK OF QUOTATIONS (2010) THE OBJECTS OF AFFECTION Semiotics and Consumer Culture (2010) UNDERSTANDING AMERICAN ICONS An Introduction to Semiotics (2012) MEDIA, MYTH AND SOCIETY (2012) THEORIZING TOURISM (2012) BALI TOURISM (2013) A YEAR AMONGST THE UK (2013) DICTIONARY OF ADVERTISING AND MARKETING CONCEPTS (2013) MESSAGES: AN INTRODUCTION TO COMMUNICATION (2014) DOI: 10.1057/9781137565457.0001
Gizmos or: The Electronic Imperative: How Digital Devices have Transformed American Character and Culture Arthur Asa Berger Professor Emeritus of Broadcast and Electronic Communication Arts, San Francisco State University, USA
DOI: 10.1057/9781137565457.0001
gizmos or: the electronic imperative Copyright © Arthur Asa Berger, 2015. Softcover reprint of the hardcover 1st edition 2015 978-1-137-57526-5
All rights reserved. First published in 2015 by PALGRAVE MACMILLAN® in the United States—a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Where this book is distributed in the UK, Europe and the rest of the world, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN: 978-1-137-56545-7 PDF ISBN: 978-1-349-88738-5 Library of Congress Cataloging-in-Publication Data is available from the Library of Congress. A catalogue record of the book is available from the British Library. First edition: 2015 www.palgrave.com/pivot DOI: 10.1057/9781137565457
In memory of William Fry, Jr.
DOI: 10.1057/9781137565457.0001
Things are in the saddle, And ride mankind. There are two laws discrete Not reconciled, Law for man and law for thing: The last builds town and fleet, But it runs wild, And doth the man unking. Ralph Wa
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