Global Business Strategy Multinational Corporations Venturing into E
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focu
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Kazuyuki Motohashi
Global Business Strategy Multinational Corporations Venturing into Emerging Markets
Springer Texts in Business and Economics
More information about this series at http://www.springer.com/series/10099
Kazuyuki Motohashi
Global Business Strategy Multinational Corporations Venturing into Emerging Markets
Kazuyuki Motohashi Graduate School of Engineering Department of Technology Management for Innovation The University of Tokyo Bunkyo-ku, Tokyo, Japan
ISSN 2192-4333 ISSN 2192-4341 (electronic) Springer Texts in Business and Economics ISBN 978-4-431-55467-7 ISBN 978-4-431-55468-4 (eBook) DOI 10.1007/978-4-431-55468-4 Library of Congress Control Number: 2015935567 Springer Tokyo Heidelberg New York Dordrecht London © The Editor(s) (if applicable) and The Author(s) 2015. The book is published with open access at SpringerLink.com. Open Access This book is distributed under the terms of the Creative Commons Attribution Noncommercial License, which permits any noncommercial use, distribution, and reproduction in any medium, provided the original author(s) and source are credited. All commercial rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer Japan KK is part of Springer Science+Business Media (www.springer.com)
Preface
In the first decade of this century, the global economic environment has seen tremendous changes. The most significant is the rise of emerging countries. The share of global GDP accounted for by developed nations such as Japan, the United States, and European countries has dropped from almost 80 % in 2000 to about 60 % in 2010. I estimate that this share will fall to around 50 % by 2020 and to about 40 % by 2030. Meanwhile, emerging countries such as China, India, and Brazil are increasing their market presence. In terms of population, the picture of a global economy centering on developed nations, in which those countries that represent 10 % of the population generate 90 % of the wealth, is disappearing. It is becoming increasingly importa
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