Global Luxury Trends Innovative Strategies for Emerging Markets
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury
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Innovative Strategies for Emerging Markets Edited by
Jonas Hoffmann and Ivan Coste-Maniére
10.1057/9781137287397 - Global Luxury Trends, Jonas Hoffmann and Ivan Coste-Manière
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-26
The Palgrave Macmillan GLOBAL LUXURY TRENDS
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-26
GLOBAL LUXURY TRENDS
10.1057/9781137287397 - Global Luxury Trends, Jonas Hoffmann and Ivan Coste-Manière
10.1057/9781137287397 - Global Luxury Trends, Jonas Hoffmann and Ivan Coste-Manière
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-26
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Innovative Strategies for Emerging Markets
Edited by
Jonas Hoffmann Associate Professor of Marketing, SKEMA Business School, France
and
Ivan Coste-Manière Professor of Marketing, SKEMA Business School, France
10.1057/9781137287397 - Global Luxury Trends, Jonas Hoffmann and Ivan Coste-Manière
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-26
GLOBAL LUXURY TRENDS
Selection and editorial matter © Jonas Hoffmann and Ivan Coste-Manière 2013 Individual chapters © individual contributors 2013
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