Globalized Eating Cultures Mediation and Mediatization
This innovative volume explores the link between local and regional eating cultures and their mediatization via transnational TV cooking shows, glocal food advertising and social media transfer of recipes. Pursuing a global and interdisciplinary approach,
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EDITED BY JÖRG DÜRRSCHMIDT & YORK KAUTT
Globalized Eating Cultures
Jörg Dürrschmidt • York Kautt Editors
Globalized Eating Cultures Mediation and Mediatization
Editors Jörg Dürrschmidt Public Administration and Finance Ludwigsburg University of Applied Sciences Ludwigsburg, Germany
York Kautt Institute for Sociology Justus-Liebig University Giessen Giessen, Germany
ISBN 978-3-319-93655-0 ISBN 978-3-319-93656-7 (eBook) https://doi.org/10.1007/978-3-319-93656-7 Library of Congress Control Number: 2018952063 © The Editor(s) (if applicable) and The Author(s) 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover image © fStop Images - Larry Washburn / Getty Images This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
Paraphrasing Peirce, there are two ways to trigger abduction as the logic of combining observations and ideas in unorthodox ways in order to gain new analytic perspectives: pleasure and pressure. Initially, and for most parts, this book is the result of pleasure. Indeed, and perhaps to the delight of the reader, its embryonic idea evolved over a rustic meal of German sausage and beer in Kassel, a rather provincial city, neither properly north nor south in terms of German geography, and perhaps known only to a few enthusiasts of contemporary art for its world famous documenta exhibition which takes place every five years. We met there quite by accident and started wondering why a rustic meal has such an appeal in a global cultural economy and how this relates us to the wider world in general, and to the ubiquitous presence of TV shows concerned with cooking as a means of expressing local culture to a potentially global audience in particular. Thus, the idea was born to generate
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