Globalizing Ideal Beauty How Female Copywriters of the J. Walter Tho
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a hug
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10.1057/9780230100435preview - Globalizing Ideal Beauty, Denise H. Sutton
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-03-04
Globalizing Ideal Beauty
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10.1057/9780230100435preview - Globalizing Ideal Beauty, Denise H. Sutton
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-03-04
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How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century Denise H. Sutton
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10.1057/9780230100435preview - Globalizing Ideal Beauty, Denise H. Sutton
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-03-04
Globalizing Ideal Beauty
globalizing ideal beauty Copyright © Denise H. Sutton, 2009. All rights reserved.
Where this book is distributed in the UK, Europe and the rest of the world, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN: 978-0-230-61174-0 Library of Congress Cataloging-in-Publication Data
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Sutton, Denise H. Globalizing ideal beauty : how female copywriters of the J. Walter Thompson advertising agency redefined beauty for the twentieth century / Denise H. Sutton. p. cm. Includes bibliographical references and index. ISBN 978-0-230-61174-0 1. Women in the advertising industry—United States—History. 2. Women in advertising—United States—History. 3. Beauty, Personal—United States— History. 4. J. Walter Thompson Company Women’s Editorial Department. 5. Advertising agencies—United States—History. I. Title. HF5805.S87 2009 659.1092'2—dc22
2009004025
A catalogue record of the book is available from the British Library. Design by Scribe Inc. First edition: September 2009 10 9 8 7 6 5 4 3 2 1 Printed in the United States of America.
10.1057/9780230100435preview - Globalizing Ideal Beauty, Denise H. Sutton
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-03-04
First published in 2009 by PALGRAVE MACMILLAN® in the United States—a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010.
For Peter, with love and gratitude. And, in memory of my grandmother
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10.1057/9780230100435preview - Globalizing Ideal Beauty, Denise H. Sutton
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-03-04
Esther Dinse Stoskopf.
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10.1057/9780230100435preview - Globalizing Ideal Beauty, Denise H. Sutton
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-03-04
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