Harnessing Place Branding through Cultural Entrepreneurship
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation an
- PDF / 3,437,802 Bytes
- 322 Pages / 390.96 x 612 pts Page_size
- 80 Downloads / 198 Views
Har nes s i ngPl aceBr andi ng t hr oughCul t ur al Ent r epr eneur s hi p Fr ankM.Go Ar j aLemmet yi nenand Ul l aHakal a
‘The Finnish Government Programme (2011–2015) includes a number of objectives and measures aimed at developing business and entrepreneurship in the creative industries. This effort brings together the policy implementation of the Ministry of Employment and the Economy and of the Ministry of Education and Culture in a shared aim to promote the creative economy as part of normal everyday activities. Harnessing Place Branding through Cultural Entrepreneurship is relevant here in that it advocates the need to create functional structures to enable cooperation between actors responsible for development, including government ministries, the need for product and service development to help support cultural entrepreneurship and job creation in the creative industries, and the coordination of marketing and branding expertise embedded in creative hubs and places.’ – Petra Tarjanne, Ministerial Adviser on the Creative Economy for the Finnish Ministry of Employment and the Economy ‘The combination of theory and case studies makes this book a record of the state of the art on governance and stakeholder relations. Harnessing Place Branding through Cultural Entrepreneurship can be a source of inspiration for the various partners in cultural tourism. When social scientists and policymakers measure these ideas and apply them in their new plan formulation we can develop a more systematic approach. This entails reflecting on ways of cross-fertilizing a range of academic disciplines and practitioner backgrounds to bridge controversial interests and agendas so as to establish the necessary critical mass for effective decision-making.’ – Maria D. Alvarez, Associate Professor, Department of Tourism Administration, Boğaziçi University, Istanbul, Turkey
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-21
‘The contents of this insightful book “preach” what Amsterdam marketing practices are: an independent entrepreneurial approach which focuses on cultural icons in a way that motivates millions from across the world to visit the Dutch capital. They are founded on a cohesive public–private partnership strategy designed to maintain a balance between keeping Amsterdam livable for its inhabitants and loveable for its visitors.’ – Frans van der Avert, CEO Amsterdam Marketing
10.1057/9781137465160 - Harnessing Place Branding through Cultural Entrepreneurship, Edited by Frank M. Go, Arja Lemmetyinen and Ulla Hakala
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-21
This page intentionally left blank
10.1057/9781137465160 - Harnessing Place Branding through Cultural Entrepreneurship, Edited by Frank M. Go, Arja Lemmetyinen and Ulla Hakala
Edited by
Frank M. Go Rotterdam School of Management, The Netherlands
Arja Lemmetyinen University of Turku
Data Loading...
