Place Branding through Phases of the Image Balancing Image and Subst
As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to res
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10.1057/9781137394514 - Place Branding through Phases of the Image, Staci M. Zavattaro
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
Place Branding through Phases of the Image
10.1057/9781137394514 - Place Branding through Phases of the Image, Staci M. Zavattaro
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
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Balancing Image and Substance
Staci M. Zavattaro
10.1057/9781137394514 - Place Branding through Phases of the Image, Staci M. Zavattaro
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
Place Branding through Phases of the Image
place branding through phases of the image Copyright © Staci M. Zavattaro, 2014. All rights reserved.
Images used with permission from the City of Phoenix. First published in 2014 by PALGRAVE MACMILLAN® in the United States—a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Where this book is distributed in the UK, Europe and the rest of the world, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. EISBN: 978-1-137-39451-4 Library of Congress Cataloging-in-Publication Data Zavattaro, Staci M., 1983– Place branding through phases of the image : balancing image and substance / by Staci M. Zavattaro. pages cm Includes bibliographical references and index. ISBN 978-1-137-39443-9 (hardback : alk. paper) 1. Municipal government—Public relations—United States. 2. Place marketing—United States. 3. City promotion—United States. I. Title. JS344.P8Z387 2014 352.7’482140973—dc23 2014002351 A catalogue record of the book is available from the British Library. Design by SPi Global. First edition: August 2014 10 9 8 7 6 5 4 3 2 1
10.1057/9781137394514 - Place Branding through Phases of the Image, Staci M. Zavattaro
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
Zavattaro, S. M. (2012). Place marketing and phases of the image: A con ceptual framework. Journal of Place Management and Development, 5(3), 212–222.
10.1057/9781137394514 - Place Branding through Phases of the Image, Staci M. Zavattaro
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
To Mom and Dad And to Art Sementelli
10.1057/9781137394514 - Place Branding through Phases of the Image, Staci M. Zavattaro
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
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