How to Create a Persona
The majority of you more than likely already have Personas that you can use to help with the data you’ll be working with during the next chapters. Since you already have Personas, it’s fine for you to skip this chapter and move right into the next chapter
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How to Create a Persona The majority of you more than likely already have Personas that you can use to help with the data you’ll be working with during the next chapters. Since you already have Personas, it’s fine for you to skip this chapter and move right into the next chapter. Go grab your favorite beer, wine, coffee, tea or appropriate beverage for your tastes, and I’ll see you there! But for the rest of you, if you do not have Personas to work with, no worries! This chapter will help you create a Design Persona you can use as part of your UX analysis and optimization. So roll up your sleeves and let’s have some fun!
Where Does Persona Data Come From? The primary source of data for UX Design Personas is contextual inquiry. What is “contextual inquiry?”
Contextual inquiry is a user-centered design ethnographic research method in which the researcher finds the users on location and observes how they interact with systems in their own environment. I once worked with a product team that wanted to better understand how truckers searched for jobs. The team thought about the different types of scenarios and situations where they might be able to observe truckers in their context, such as while driving or taking a break at a truck stop. The product team went to a local truck stop with several questions in hand. They approached truckers and explained they were doing research to better understand how truckers think about jobs and how they look for a job. So what do you think happened? Do you think the truckers found the product team annoying? Do you think the truckers avoided the team, not wanting to answer any questions from strangers?
© W. Craig Tomlin 2018 W. C. Tomlin, UX Optimization, https://doi.org/10.1007/978-1-4842-3867-7_5
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Chapter 5
How to Create a Persona
Well, it turns out the truckers were thrilled that someone wanted their opinion, and they were more than happy to give the team their thoughts. They really enjoyed being able to tell the team all about how they go about looking for jobs. The product team came away with stacks of notes about the job search mental maps and habits of truckers. The information they gathered from this and other inquiries was used in the design of Personas and eventually early prototypes of the app that was developed for that market. Without the contextual inquiry data gathered in the field, the Personas and resulting app might’ve taken a lot longer to get right. This is a perfect example of contextual inquiry and the process used to create a UX Design Persona. So let’s go through the steps it takes to put together a contextual inquiry for Persona development and what it takes to gather appropriate information during the inquiry. If you’ve never done contextual inquiry or field research before, this may seem a little daunting but, as with anything in life, all it takes is a little practice and you’ll be an expert in no time.
ow to Conduct Contextual Inquiry Research H for UX Design Personas So what are the steps necessary to conduct a successful contextual inquiry? H
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