How to Improve Internationalization Strategy Based on Market Characteristics, Culture Understanding, and Knowledge Manag
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How to Improve Internationalization Strategy Based on Market Characteristics, Culture Understanding, and Knowledge Management: the Mediating Effect of Management Behavior Lutfi Nurcholis 1 Received: 18 December 2019 / Accepted: 4 August 2020/ # Springer Science+Business Media, LLC, part of Springer Nature 2020
Abstract This paper aims to overcome the weaknesses of the relationship between knowledge management with a competitive advantage by adding management behavior as a mediating variable in the relationship of knowledge management with the internationalization strategy, which is an effort to increase competitive advantage in higher education. Respondents in this study were 198 people of structural officials managing colleges in 55 universities in Indonesia. The result shows that, from 7 hypotheses which are proposed, only 4 hypotheses are significant that are supported by empirical data. Market characteristics, cultural understanding, and knowledge management significantly affect management behavior and do not significantly affect the internationalization strategy. Furthermore, management behavior significantly affects internationalization strategy and can mediate relationships between market characteristics, cultural understanding, and knowledge management with internationalization strategy. Keywords Internationalization . Culture . Knowledge . Higher education
Introduction Globalization encourages higher education institutions to increase competitiveness towards a World Class University through the process of internationalization. Internationalization is one of the methods to respond to globalization and increases competitiveness, but is expected to continue to respect the individuality of the nation (de Wit 2018).
* Lutfi Nurcholis [email protected]
1
Universitas Islam Sultan Agung / UNISSULA Semarang, Kota Semarang, Indonesia
Journal of the Knowledge Economy
The implementation of internationalization of higher education for developing countries is more oriented towards cultural and academic goals, namely, improving quality and solving problems associated with the lack of demand for quality education (Knight 2007). The aim of developing countries in carrying out internationalization is in line with the internationalization policy in Indonesia as contained in the Long-Term Higher Education Strategy. In the 2010–2014 National Education Strategic Plan and the 2015–2019 Strategic Plan of the Ministry of Research, Technology and Higher Education, it was stated that the higher education internationalization was seen as a method to improve national competitiveness as measured by international university ranking as one of the guidelines for evaluating higher education performance. Every university is expected to participate in higher education internationalization. The low number of international scientific publications, the number of patents and other intellectual properties, and the high unemployment rate are some indications of low quality and relevance. The advantages of internationalization a
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