Hybrid Practices in Moving Image Design Methods of Heritage and Digi
This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as tele
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Iain Macdonald
Hybrid Practices in Moving Image Design
Iain Macdonald
Hybrid Practices in Moving Image Design Methods of Heritage and Digital Production in Motion Graphics
Iain Macdonald Merchiston Campus Edinburgh Napier University Edinburgh, United Kingdom
ISBN 978-3-319-41374-7 ISBN 978-3-319-41375-4 DOI 10.1007/978-3-319-41375-4
(eBook)
Library of Congress Control Number: 2016954319 © The Editor(s) (if applicable) and The Author(s) 2016 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Cover illustration: Abstract Bricks and Shadows © Stephen Bonk/Fotolia.co.uk Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG Switzerland
I would firstly like to thank Prof. Chris Atton and Prof. Pam Meecham for their supervision and encouragement in taking on a PhD by Publication. I am also grateful to Liz Friedman who nurtured and developed my professional practice at the start of my career in the BBC, at a time when it could so easily have been trampled on and cut short. Thank you to all the talented and creative people who contributed to this book and were prepared to share their insights and experience with the wider audience. I dedicate this book to my parents, who did not blink at letting me follow my own path from school to Edinburgh College of Art.
ACKNOWLEDGEMENTS
The author gratefully acknowledges the permission to reproduce images from Kemistry, Nobrain, Eric Dyer and Momoco.
vii
CONTENTS
1
Introduction
Part I
Hybrid Motion: Past, Present and Future
1 7 9
2
Heritage and Digital
3
Skills and Educational Research
15
4
Hybrid Futures in Art & Design Education
19
5
Political Economy: Conditions of Production
27
Part II 6
Narratives of Production
43
Graham McCallum: Executive Creative Director of Kemistry
45
7
Nobrain: Directors and Animators
59
8
Richard Stammers: Visual Effects Supervisor
69 ix
x
CONTENTS
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