Innovating in Product/Process Development Gaining Pace in New Produc
Innovation is a critical factor in any company’s success, and the need to get innovative products quickly on the market is just as important. Innovating in Product/Process Development demonstrates how to achieve true innovation in product development, and
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Mikel Sorli • Dragan Stokic
Innovating in Product/Process Development Gaining Pace in New Product Development
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Mikel Sorli, Dr. Fundación Labein – Tecnalia Parque Tecnológico de Bizkaia C/ Geldo 48160 Derio Spain [email protected]
Dragan Stokic, Dr. ATB Institut für Angewandte Systemtechnik Bremen GmbH Wiener Strasse 1 28359 Bremen Germany [email protected]
ISBN 978-1-84882-544-4 e-ISBN 978-1-84882-545-1 DOI 10.1007/978-1-84882-545-1 Springer Dordrecht Heidelberg London New York British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Control Number: 2009931369 © Springer-Verlag London Limited 2009 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers. The use of registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant laws and regulations and therefore free for general use. The publisher makes no representation, express or implied, with regard to the accuracy of the information contained in this book and cannot accept any legal responsibility or liability for any errors or omissions that may be made. Cover design: eStudioCalamar, Figueres/Berlin Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
To our respective families.
“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated” Paul Rand American Designer
“Design is not just what it looks like and feels like. Design is how it works” Jobs, Steven Paul Co-founder & Chairman of Apple Computer Inc
Preface
The present book is intended to give an overview of the existing methods for product/process design and development and provoke discussion on the achievements and new trends for the twenty-first century including in the new proposed processes the relevant concept of innovation. Innovation is a critical factor in the success of industrial companies, and just as important is the need to get innovative products to the market quickly. Therefore, it is important to talk about “management of product development time” because, under this new paradigm, companies capable of “mastering” the development time will launch the product into the market just spending the planned time and resources and at the moment when it will achieve higher acceptance ratios in the market. This will give back to the company a higher market share and faster market penetration. The main objective should be to provide the means for stimulating the c
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