Market-Oriented Technology Management Innovating for Profit in Entre
Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and
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Springer-V erlag Berlin Heidelberg GmbH
Fred Y. Phillips
Market-Oriented Technology Management Innovating for Profit in Entrepreneurial Times With 92 Figures and 43 Tables
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Springer
Prof. Fred Y. Phillips - Department Head Oregon Graduate Institute of Science and Technology Department of Management in Science and Technology 20000 N.W. Walker Road Beaverton, Oregon 97006 USA e-mail: [email protected]
ISBN 978-~42-O7456-1 Llbrary of Congress Cataloging-in-Publication Data applied for Die Deutsche Bibliothek - CIP-Einheitsaufnahme PhiIlips. Fred Y.: Market oriented technology management: innovating for profit in entrepreneurial times: with 43 tables I Fred Y. Phillips.
ISBN 978-3-642-07456-1 ISBN 978-3-662-08500-4 (eBook) DOI 10.1007/978-3-662-08500-4 This work is subject to copyrighL AlI rights are reserved. whether the whole or part of the material is concerned, specifically the rights of trans1ation. reprinting. reuse of illustrations. recitation. broadcasting. reproduction on microfilm or in any other way. and storage in data banks. Duplication of this publication or parts thereof is permitted on1y under the provisions of the German Copyright Law of September 9. 1965. in its current version. and permission for use must always be obtained from Springer-Vcrlag Berlin Hciddbcrg GmbH . Viola- tions are liable for prosecution under the German Copyright Law. C Springer-VerIag Berlin Heidelberg 2001 Originally published by Sp!iop-Verlag Berlin HeideIb"'l! New York in 2001 Softmn:r reprint of the lwthxm:r lot edidon 2001
The use of general descriptive names. registered names. trademarks. etc. in this publication does not imply. even in the absence of a specific statement. that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: Erich Kirchner. Heidelberg SPIN 10734570
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To my students
Preface
This book takes a decision-making orientation to technology management. Its view is more operational than strategic. However, 1 have tried not to adhere too closely to this orientation when doing so would prevent the reader from approaching an issue in a creative or integrative way. While much that has appeared in recent print under the banner of technology management has been reworked material on manufacturing engineering or R&D management, this volume addresses an originally motivated collection of topics drawn from sociology, govemment and policy, history oftechnology, marketing, entrepreneurship, and other disciplines. Twenty-five years as a manager, consultant and educator have convinced me that these address the real problems of industry and the real needs of students. 1 hope their presentation here will help lead to a distinctive identity for technology management as a field of study while maintaining respect for the worth of manufacturing engineering and R&D management as related, if more traditional, fields. Some instructors may want to use readings from those fields to supplement this
