Innovation from a Networked, Ecosystems Perspective
Innovation is often viewed as an idea or solution. It is seldom viewed as an emergence that transcends across the micro, meso, and macro levels of a network or service ecosystem (Chandler and Vargo, Market Theor 11(1): 35–49, 2011). How can value and inno
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Innovation, Social Networks, and Service Ecosystems Managing Value in the Digital Economy
Innovation, Social Networks, and Service Ecosystems
Jennifer D. Chandler
Innovation, Social Networks, and Service Ecosystems Managing Value in the Digital Economy
Jennifer D. Chandler California State University Fullerton, CA, USA
ISBN 978-3-030-47796-7 ISBN 978-3-030-47797-4 (eBook) https://doi.org/10.1007/978-3-030-47797-4 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
This book is dedicated to Daniel, Jacob, and Michael. Thank you for your love and support.
Contents
1 Innovation from a Networked, Ecosystems Perspective 1 2 Plasticity: Toward a Better Understanding of Innovation 25 3 The Micro and the Individual Innovator 49 4 Innovation and Diffusion at the Meso Level 65 5 Macro: Innovation as Renovated Connections 95 6 The Importance of Being Human123 Index145
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Introduction
This book examines the ways in which value is created in the digital economy from a social network and service ecosystem perspective. Focusing on innovation, this project explores analytics, big data, and privacy with respect to service management and value creation. It debunks these technology-centric buzzwords by relating cross-disciplinary research topics from seminal sociology, business, management, marketing, information systems, organizational, and technology theory under the common theme of plasticity, which is the ability of a system to take and retain form. A keen understanding of plasticity is the route to success in the digital
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