Innovation Management and Corporate Social Responsibility Social Res
This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe. It explains how
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Reinhard Altenburger Editor
Innovation Management and Corporate Social Responsibility Social Responsibility as Competitive Advantage
CSR, Sustainability, Ethics & Governance
Series editors Samuel O. Idowu, London Metropolitan University, London, United Kingdom René Schmidpeter, Cologne Business School, Germany
More information about this series at http://www.springer.com/series/11565
Reinhard Altenburger Editor
Innovation Management and Corporate Social Responsibility Social Responsibility as Competitive Advantage
Editor Reinhard Altenburger Department Business IMC University of Applied Sciences Krems Krems, Austria
ISSN 2196-7075 ISSN 2196-7083 (electronic) CSR, Sustainability, Ethics & Governance ISBN 978-3-319-93628-4 ISBN 978-3-319-93629-1 (eBook) https://doi.org/10.1007/978-3-319-93629-1 Library of Congress Control Number: 2018956809 © Springer International Publishing AG, part of Springer Nature 2018 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Responsibility and Innovation: Two Sides of the Same Coin?
In order to successful address the current societal and environmental challenges—resource scarcity, climate change, social and political tensions, and demographic changes—we need increased levels of ecological and social innovations. Companies play a crucial role in this process, as they will decisively influence both contemporary and future society through “corporate creativity” and sustainable value creation. If one takes a look at history, for example, industrialization, it is clear that visionary entrepreneurs, executives, and economic thinkers recognized their time period’s respective issues and developed new solutions, which specifically attempted to solve these societal pro
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