Insights from theory
The present study builds on insights from two streams of research: innovation research – in particular open innovation and customer integration – and research on low-income or “base of the pyramid” (BoP) markets. Of these two areas, innovation research pr
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Aline Krämer
Low-Income Consumers as a Source of Innovation Insights from Idea Competitions in Brazilian Low-Income Communities
Aline Krämer Freising-Weihenstephan, Germany Dissertation, Technische Universität München, 2014
ISBN 978-3-658-08929-0 ISBN 978-3-658-08930-6 (eBook) DOI 10.1007/978-3-658-08930-6 Library of Congress Control Number: 2015932769 Springer Gabler © Springer Fachmedien Wiesbaden 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer Gabler is a brand of Springer Fachmedien Wiesbaden Springer Fachmedien Wiesbaden is part of Springer Science+Business Media (www.springer.com)
PREFACE The PhD thesis by Aline Krämer focuses on low-income consumers as a source of innovation. In the first part „Insights from Theory“ Aline Krämer gives an overview of the relevant literature, including open innovation, and idea competitions as a method of user integration. In the second part she shares „Insights from the Field“, describing and analysing idea competitions conducted in the context of the Base of the Pyramid (BoP) in Brazil as one of the emerging economies. While there are numerous studies on open innovation in the context of developed countries and markets, they are scant in the context of developing countries, particularly the BoP. It is no surprise, since it is quite challenging to gain access to this field. Aline Krämer is one of the first ones to collect data in this area, and conduct high-quality research. Her empirical findings show that idea competitions are feasible instruments to involve BoP consumers in the innovation process, generating creative ideas and concepts. Furthermore, idea competitions help companies identifying trends and lead users in BoP markets. This has strong implications for theory and practice alike. It is research with impact in terms of science and society. Researchers interested in open innovation, particularly user integration, will find interesting insights and findings for theory and method
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