Integrating DAM with DRM: Imperatives and opportunities for digital content lifecycles
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ykstra is Software Technology Manager at the University of Washington TechTransfer Digital Ventures. Gail’s career blends expertise in publishing, licensing and DRM with public access advocacy. Prior to joining UW TechTransfer, her experience includes several years as a consultant on digital rights management and licensing; being Research Manager for Information Services at Microsoft Corporation; being Director of Content Development for Micromedia Limited; and as Senior Director for the Canadian Law Information Council. Gail has been widely published in professional and trade journals on information access, copyright, digital rights, DRM technology, information policy, and content development issues. She is a frequent speaker at conferences and information industry events. Gail has a master’s degree in Information Science and Librarianship from the University of Washington.
Keywords: DRM, REL, rights, DAM, integration, compliance
Bill Rosenblatt President GiantSteps Media Technology Strategies 1841 Broadway Suite 200, New York, NY 10023, USA Tel: +1 212 956 1045 Fax: +1 212 258 3286 Email: [email protected] Gail Dykstra Software Technology Manager University of Washington UW TechTransfer Digital Ventures 4311 11th Avenue NE, Suite 500 Seattle, WA 98105-4608 USA Tel: +1 206 616 3451 Fax: +1 206 616 3322 Email: gdykstra@ u.washington.edu
Abstract One of the most important elements of complexity in content processes is content rights. The processes of managing access to content based on rights information are increasingly necessary nowadays due to various business imperatives. Adding persistent protection to content is the most effective way to control and track access. In this paper, after a brief introduction to digital rights management terms, we explore many of the business and legal imperatives which have led to content processes that are more complex from a rights perspective. Then we discuss some of the ways in which content-handling systems should integrate rights information in order to provide more complete solutions to digital asset management and distribution problems, at lower costs and with faster, lower-risk deployments. We conclude by explaining how adoption of a standard Rights Expression Language goes a long way towards ensuring that integration of content-processing systems through rights information is seamless, predictable and cost-effective for all types of content producing organizations.
EXECUTIVE SUMMARY Many different types of organizations,
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JOURNAL OF DIGITAL ASSET MANAGEMENT Vol. 1, 4 256–270
including media companies, large corporations, government agencies, and
Henry Stewart Publications 1743–6559 (2005)
Integrating DAM with DRM
others, have been adopting digital asset management (DAM) systems to help them organize digital content and create content-based products for their customers, employees, and partners. DAM systems are intended to be control centers for entire content lifecycles, including content creation, management, production and distribution, but the increasi
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