Intellectual Property Management The Role of Technology-Brands in th
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of thei
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Contributions to Management Science H. Dyckhoff/U. Finke Cutting and Packing in Production and Distribution 1992. ISBN 3-7908-0630-7
A. Scholl Balancing and Sequencing of Assembly Lines 1999. ISBN 3-7908-1180-7
R. Flavell (Ed.) Modelling Reality and Personal Modelling 1993. ISBN 3-7908-0682-X
E. Canestrelli (Ed.) Current Topics in Quantitative Finance 1999. ISBN 3-7908-1231-5
M. Hofmann/M. List (Eds.) Psychoanalysis and Management 1994. ISBN 3-7908-0795-8
W. Buhler/H. Hax/R. Schmidt (Eds.) Empirical Research on the German Capital Market 1999. ISBN 3-7908-1193-9
R.L. D'Ecclesia/S.A. Zenios (Eds.) Operations Research Models in Quantitative Finance 1994. ISBN 3-7908-0803-2
M. Bonilla/T. Casasus/R. Sala (Eds.) Financial Modelling 2000. ISBN 3-7908-2282-X
M.S. Catalani/G.F. Clerico Decision Making Structures 1996. ISBN 3-7908-0895-4
S. Sulzmaier Consumer-Oriented Business Design 2001. ISBN 3-7908-1366-4
M. Bertocchi/E. Cavalli/S. Komlosi (Eds.) Modelling Techniques for Financial Markets and Bank Management 1996. ISBN 3-7908-0928-4
C. Zopounidis (Ed.) New Trends in Banking Management 2002. ISBN 3-7908-1488-1
H. Herbst Business Rule-Oriented Conceptual Modeling 1997. ISBN 3-7908-1004-5 C. Zopounidis (Ed.) New Operational Approaches for Financial Modelling 1997. ISBN 3-7908-1043-6 K. Zwerina Discrete Choice Experiments in Marketing 1997. ISBN 3-7908-1045-2
U. Dorndorf Project Scheduling with Time Windows 2002. ISBN 3-7908-1516-0 B. Rapp/P. Jackson (Eds.) Organisation and Work Beyond 2000 2003. ISBN 3-7908-1528-4 M. Grossmann Entrepreneurship in Biotechnology 2003. ISBN 3-7908-0033-3 H.M. Arnold Technology Shocks 2003. ISBN 3-7908-0051-1
G. Marseguerra Corporate Financial Decisions and Market Value 1998. ISBN 3-7908-1047-9
T. Ihde Dynamic Alliance Auctions 2004. ISBN 3-7908-0098-8
WHU Koblenz - Otto Beisheim Graduate School of Management (Ed.) Structure and Dynamics of the German Mittelstand 1999. ISBN 3-7908-1165-3
J. Windsperger/G. Cliquet/G. Hendrikse/ M. Tuunanen (Eds.) Economics and Management of Franchising Networks 2004. ISBN 3-7908-0202-6
Klaus Jennewein
Intellectual Property Management The Role of Technology-Brands in the Appropriation of Technological Innovation
With 62 Figures and 22 Tables
Physica-Verlag A Springer Company
Series Editors Werner A. Miiller Martina Bihn Author Dr. Klaus Jennewein T-Mobile International AG & Co. KG Group Strategy Landgrabenweg 151 53227 Bonn Germany klaus.j ennewein @ t-mobile.net
ISSN 1431-1941 ISBN 3-7908-0280-8 Physica-Verlag Heidelberg New York Cataloging-in-Publication Data applied for Library of Congress Control Number: 2004109407 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 196
