Interactive Decision Aids in E-Commerce
This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not
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Jella Pfeiffer
Interactive Decision Aids in E-Commerce
Jella Pfeiffer Johannes Gutenberg-Universit¨at Mainz Lehrstuhl f¨ur Wirtschaftsinformatik und BWL Jakob-Welder Weg 9 55128 Mainz Germany [email protected]
ISSN 1431-1941 ISBN 978-3-7908-2768-2 e-ISBN 978-3-7908-2769-9 DOI 10.1007/978-3-7908-2769-9 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2011942413 © Springer-Verlag Berlin Heidelberg 2012 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Printed on acid-free paper Physica-Verlag is a brand of Springer Springer is part of Springer Science+Business Media (www.springer.com)
To my family
Acknowledgements
At the beginning of my doctorate, I had not anticipated that it would connect me to many people, bring me to many countries, and would follow a very evolutionary process inspiring me not to leave the scientific path. I am grateful for this interesting part of my life and I would like to express my thanks to some special people who have supported me throughout these past years. First and foremost, I am very grateful to my supervisor Dr. Franz Rothlauf. Franz, you have always supported me no matter how complicated my ideas were and how far they carried me. Furthermore, you have taught me a lot about scientific writing and how to structure my thoughts, and I have the feeling that I will never stop learning from you. Whenever I needed your advice, you were there for me. You have quite simply played the role of “PhD Supervisor” – particularly in the German sense of the word – perfectly! But besides all that, I appreciate your friendship very much. My second acknowledgment goes to Dr. Ulrich Hoffrage, who was very kind to serve as the second reviewer in the committee. His profound and extraordinary knowledge in the field of decision-making is remarkable. I am very happy to be able to share and discuss ideas with Ulrich and I am very much looking forward to do further research with him in the future. Most importantly, I would like to say many thanks to my family for all their help and support. They have showed me the importance of being optimistic and earnest, and they have taught me to be curious about the world. Next
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