Investigating the use of environmental tableware based on the theory of planned behavior
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Investigating the use of environmental tableware based on the theory of planned behavior Jui‑Che Tu1 · Yu‑Yin Chen1 · Yi‑Lin Lee2 · Xiao‑Lin Wang1 Received: 16 April 2020 / Accepted: 10 October 2020 © Springer Nature B.V. 2020
Abstract According to the statistics of the Environmental Protection Administration in Taiwan, the average usage amount of disposable tableware is about 59,000 tons year. Disposable tableware waste always causes serious pollution to the environment. The aim of this study is to explore the problem of disposable tableware garbage pollution with respect to different impact factors, and increase the usage of eco-friendly tableware. The subjects of this study are the undergraduates and graduates of the colleges in Taiwan. This research adopted the theory of planned behavior to investigate the relationship between user’s behavior and cognition and designed questionnaires through expert interviews to advocate reducing the usage of disposable tableware. 550 college students were invited as the subjects to answer the narrative questionnaires and calculate the score of each questionnaire based on Likert scale. A series of data analysis methods, including reliability analysis, Pearson’s correlation analysis, and regression analysis etc., were adopted and programmed in Statistical Product and Service Solutions. The research results show that the usage of eco-friendly tableware has a positive impact on behavioral intentions, attitudes, subjective norms, and perceived behavioral control. This study also learns that governments, industries, environmental protection, and community groups are closely related and interact with each other; their ecofriendly policy can influence users to undergo behavioral changes as well as encourage them to reject the use of disposable tableware. The conclusions would be helpful for policy makers to take effective actions to guide public behaviors and promote public participation in using eco-friendly tableware. Keywords Eco-friendly tableware · Behavioral intentions · Attitudes · Subjective norms · Perceived behavioral control · Theory of planned behavior
Electronic supplementary material The online version of this article (https://doi.org/10.1007/s1066 8-020-01044-x) contains supplementary material, which is available to authorized users. * Yu‑Yin Chen [email protected] Extended author information available on the last page of the article
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1 Introduction The greenhouse effect which has caused severe climate change and global warming is a concern of the whole world in the twenty-first century. According to the survey on the listing of the Pollster, currently, 93% of Taiwanese people habitually dine-out, and the proportion of young Taiwanese people under the age of 30 eating out for all three meals is nearly 70%. The higher proportion of people dining out, the more disposable tableware being used. The average daily consumption of disposable tableware is about 17.5 million sets in Taiwan. (Environmental Protection Adminis
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