Intention to adopt bicycle-sharing in China: introducing environmental concern into the theory of planned behavior model
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RESEARCH ARTICLE
Intention to adopt bicycle-sharing in China: introducing environmental concern into the theory of planned behavior model Min Zhu 1,2 & Xianfeng Hu 2 & Zhengzheng Lin 3
&
Jun Li 4 & Shanyong Wang 2 & Chengyuan Wang 2
Received: 13 November 2019 / Accepted: 14 July 2020 # Springer-Verlag GmbH Germany, part of Springer Nature 2020
Abstract Bicycle-sharing is regarded as a new mode of transportation with low-carbon and low-cost advantages, which could effectively alleviate traffic congestion. Understanding the factors and influence paths that affect users’ willingness to adopt bicycle-sharing is of great importance. This study aims to investigate how users’ environmental concern affects their willingness to adopt bicyclesharing through the impacts of attitude, subjective norm, and perceived behavior control. The research model was constructed based on the theory of planned behavior model and validated by empirical data collected from 988 users in China utilizing structural equation modeling technique. The results show that users’ environmental concern is positively and significantly related to their attitude (β = 0.593, p < 0.001), subjective norm (β = 0.358, p < 0.001), and perceived behavior control (β = 0.508, p < 0.001) toward adopting bicycle-sharing. In turn, users’ attitude (β = 0.496, p < 0.001), subjective norm (β = 0.209, p < 0.001), and perceived behavior control (β = 0.206, p < 0.01) toward adopting bicycle-sharing all positively affect the intention to adopt bicycle-sharing. Based on these results, policy implications for improving the users’ acceptance and usage rate of bicycle-sharing and suggestions for future research are discussed. Keywords Bicycle-sharing . Environmental concern . Subjective norm . Perceived behavior control
Introduction The popularity of private cars has brought a lot of convenience to residents but has also caused negative external issues, such as greenhouse gas emissions, traffic congestion, and exhaust pollution emissions. Thus, taking effective measures to reduce automobile exhaust emissions and relieve traffic congestion has great practical significance. In recent years, a new mode of
Responsible editor: Baojing Gu * Zhengzheng Lin [email protected] 1
School of Management, Hefei University of Technology, No. 485, Danxia Road, Hefei 230601, Anhui, People’s Republic of China
2
School of Management, University of Science and Technology of China, No. 96, JinZhai Road, Hefei 230026, Anhui, People’s Republic of China
3
School of Internet, Anhui University, No. 3, Feixi Road, Hefei 230039, Anhui, People’s Republic of China
4
School of Economics, Hefei University of Technology, No. 485, Danxia Road, Hefei 230601, Anhui, People’s Republic of China
transportation, namely bicycle-sharing, has emerged in many cities in China and has received immediate attention as a lowcarbon way to commute (Cai et al. 2019; Ding et al. 2019). Bicycle-sharing is a time-sharing lease system, mainly used in densely populated places such as campus, subway station, bus stat
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