Japanese Global Strategy Overseas Operations and Global Marketing
This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanes
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Japanese Global Strategy Overseas Operations and Global Marketing
Japanese Global Strategy
Katsuo Yamazaki
Japanese Global Strategy Overseas Operations and Global Marketing
Katsuo Yamazaki Yamazaki Dynamic Management Corporation Tokyo, Japan
ISBN 978-1-137-49736-9 ISBN 978-1-137-49738-3 (eBook) https://doi.org/10.1057/978-1-137-49738-3 Library of Congress Control Number: 2018952364 © The Editor(s) (if applicable) and The Author(s) 2019 The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988. This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Macmillan imprint is published by the registered company Springer Nature Limited The registered company address is: The Campus, 4 Crinan Street, London, N1 9XW, United Kingdom
Preface
Terminology and the Research Process The purpose of the book is to explore global corporate strategy in Japanese companies. My primary aim is to clarify is how Japanese companies achieve their global management objectives, what kind of theories they adopt and how they put these theories into practice in corporate and marketing strategies. Thus, I am concerned with the management history vis-à-vis global strategy in Japanese companies and with the way a hybrid theory can explain the latest Japanese global strategy, called monozukuri strategy. Both theory and strategy are discussed in Chaps. 1 and 4. I do not address Japan’s economic history and industrial development after World War II. A glossary of the technical terms we use, originally Japanese, is found in Appendix 1 at the end of Chap. 1; all the words in the list appear in italics in the text. People in business and academic circles define ‘strategy’ in various ways. According to Robert Grant: A strategy serves as a vehicle for achieving co
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