Global Operations Strategy Fundamentals and Practice
While many business schools are teaching “Global Operations Strategy” with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, a
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Yeming Gong
Global Operations Strategy Fundamentals and Practice
Springer Texts in Business and Economics
For further volumes: http://www.springer.com/series/10099
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Yeming Gong
Global Operations Strategy Fundamentals and Practice
Yeming Gong EMLYON Business School Ecully France
ISSN 2192-4333 ISSN 2192-4341 (electronic) ISBN 978-3-642-36707-6 ISBN 978-3-642-36708-3 (eBook) DOI 10.1007/978-3-642-36708-3 Springer Heidelberg New York Dordrecht London Library of Congress Control Number: 2013938038 # Springer-Verlag Berlin Heidelberg 2013 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is a part of Springer ScienceþBusiness Media (www.springer.com)
Preface
This book has grown from courses in operations strategy and operations management, taught to graduate students and executive managers in different countries. The objective of this book is for students and managers to understand the fundamentals and practice of global operations strategy. I have two primary audiences in mind for the book. The first audience comprises various students. The core readers are graduatelevel students. Executive programs can use part of this book for executives who want to focus on specific topics of global operations strategy, for instance, global supply chain, and cross-value global operations strategy, or to combine global operations s
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