Journal of Brand Management: Editorial guidelines and expectations of authors
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EDITORIAL
Journal of Brand Management: Editorial guidelines and expectations of authors Mark A. P. Davies1 · Urša Golob2 · Joachim Kernstock3 · Shaun M. Powell4 Revised: 27 October 2020 / Accepted: 27 October 2020 © Springer Nature Limited 2020
Abstract The aim of this editorial is to provide guidance to aid prospective authors whilst writing and preparing their research papers for consideration within the Journal of Brand Management, and to understand what reviewers will typically be looking for in a manuscript. A number of key generic issues are considered, as well as how sections of a research paper should be structured. Keywords Writing an article · Manuscript publication · Scholarly writing
Introduction Writing a journal paper is not an easy task no matter whether an early-stage or established researcher and publication often becomes a daunting exercise. With this in mind, our intention is to help by providing some guidance for prospective authors whom are considering submitting to the Journal of Brand Management (JBM). Whilst primarily intended for new authors or authors intending to submit to the journal for the first time, established authors who continue to submit to the journal might find this a useful refresher. A secondary audience may be those who are new to reviewing, whilst more established reviewers might also find this a useful read. Whilst rigorous, insightful and well-written conceptual submissions are welcome for consideration, for this editorial we focus on research papers as these are the most common type of submission to the journal. Before we begin, a humbling observation is that much research does not get published—at least not in the first choices of the authors, and that considerable patience and
* Mark A. P. Davies [email protected] 1
Teesside University Business School, Middlesbrough, UK
2
Faculty of Social Sciences, University of Ljubljana, Ljubljana, Slovenia
3
Competence Centre for Brand Management, St. Gallen, Switzerland
4
Faculty of Business and Law, University of Wollongong, Wollongong, Australia
humility often become a necessity in the incremental refinement of original drafts. Despite this challenge, authors can improve their probabilities of success for research papers that are submitted to JBM by adhering to the guidelines provided in this editorial. Also, by choosing an appropriate journal for the manuscript authors can reach the most suitable audiences and gain recognition within academia and industry (Gastel and Day 2016). Hence, one of the initial steps in writing a paper for this journal is to consult the JBM website to identify the suitability of the research area and topic for the aims and scope of the journal. It might also be useful to search recent issues published in the journal to identify if papers have perhaps previously addressed similar topics. As editors, we have a responsibility to shape the journal’s writing style in the direction of publications that will have implications for the future. With a branding mindset, authors should
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