Advances in Luxury Brand Management
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characte
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The Journal of Brand Management (JBM) has established itself as a leading journal in the field. Published by Palgrave it encompasses contributions from both academics and practitioners and covers topics such as luxury branding, research methods and corporate branding to name a few. The Journal of Brand Management: Advanced Collections series provides definitive and comprehensive coverage of broad subject areas. Books in the series are ideally used on PhD programmes or by upper level students looking for rigorous academic material on a popular subject area, and for scholars and discerning practitioners, acting as ‘advanced introductions.’ Organised thematically the series covers historically popular topics along with new and burgeoning areas that the journal has been instrumental in developing, showcasing the incremental and substantial contributions that the journal has provided. Each book is guest edited by a leading figure in the field alongside the Journal Editors who will provide a new leading article that will cover the current state of research in the specific area. More information about this series at http://www.springer.com/series/15099
Jean-Noël Kapferer • Joachim Kernstock • Tim Oliver Brexendorf • Shaun M. Powell Editors
Advances in Luxury Brand Management
Editors Jean-Noël Kapferer Inseec Business School Paris, France Tim Oliver Brexendorf Henkel Center for Consumer Goods WHU-Otto Beisheim School of Management Düsseldorf, Germany
Joachim Kernstock Centre of Competence for Brand Management, University of St. Gallen St. Gallen, Switzerland Shaun M. Powell School of Management and Marketing University of Wollongong Wollongong, New South Wales, Australia
Journal of Brand Management: Advanced Collections ISBN 978-3-319-51126-9 ISBN 978-3-319-51127-6 (eBook) DOI 10.1007/978-3-319-51127-6 Library of Congress Control Number: 2017935420 © The Editor(s) (if applicable) and The Author(s) 2017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publish
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