Knowledge Integration The Practice of Knowledge Management in Small
The ability to manage knowledge is relevant for millions of small and medium sized enterprises (SMEs) that operate in high-tech environments. They strongly depend on external knowledge about customers, technologies, and competitors because, as opposed to
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Antonie Jetter ´ Jeroen Kraaijenbrink Hans-Horst Schræder ´ Fons Wijnhoven (Editors)
Knowledge Integration The Practice of Knowledge Management in Small and Medium Enterprises With 53 Figures and 24 Tables
Physica-Verlag A Springer Company
Dr. Antonie Jetter Professor Dr. Hans-Horst Schræder Chair for Business Administration with Focus on Technology and Innovation Management (TIM) RWTH Aachen University Templergraben 64 52056 Aachen Germany [email protected] [email protected] Jeroen Kraaijenbrink Professor Dr. Fons Wijnhoven University of Twente School of Business, Public Administration and Technology P.O. Box 217 Drienerlolaan 5 7500 AE Enschede The Netherlands [email protected] [email protected]
ISBN-10 3-7908-1586-1 Physica-Verlag Heidelberg New York ISBN-13 978-3-7908-1586-3 Physica-Verlag Heidelberg New York Cataloging-in-Publication Data applied for Library of Congress Control Number: 2005934345 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Physica-Verlag. Violations are liable for prosecution under the German Copyright Law. Physica is a part of Springer Science+Business Media springeronline.com ° Physica-Verlag Heidelberg 2006 Printed in Germany The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover-Design: Erich Kirchner, Heidelberg SPIN 11423379 43/3153-5 4 3 2 1 0 ± Printed on acid-free paper
Preface Imagine Measure & Co, a two-person company creating optical measurement instruments for the graphical industry. Mark, the owner and founder of Measure & Co has a thorough background in measurement technology and has worked for years on his own. Lately, he has found a partner, Susan, who is experienced in commercial and marketing activities and takes care of customer relations and sales. Although Mark and Susan together possess much of the knowledge that is needed to run their company, it is by far not sufficient. They need to stay informed about new measurement technologies, changing customer demands, changes in the printing industry, and so on, and so on. Moreover, they have to make sure that this knowledge is kept within their company and that they can apply it as well; a job that is extremely challenging in their dynamic industry. Thus, for Mark and Susan, it is important to manage their knowledge. As this example shows, knowledge management (KM) is relevant for even an extremely small company l
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