Lateral Management A New Approach to Strategic Transformation in
This book highlights lateral management as the answer to the strategic opportunities and challenges posed by digital transformation. Digitalization is now changing the economy and society as dramatically as the dawn of electrification a century ago. Produ
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Roland Geschwill Martina Nieswandt
Lateral Management A New Approach to Strategic Transformation in the Digital Era
Future of Business and Finance
The Future of Business and Finance book series features professional works aimed at defining, describing and charting the future trends in these fields. The focus is mainly on strategic directions, technological advances, challenges and solutions which may affect the way we do business tomorrow, including the future of sustainability and governance practices. Mainly written by practitioners, consultants and academic thinkers, the books are intended to spark and inform further discussions and developments.
More information about this series at http://www.springer.com/series/16360
Roland Geschwill • Martina Nieswandt
Lateral Management A New Approach to Strategic Transformation in the Digital Era
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Roland Geschwill Denkwerkstatt für Manager Eppelheim, Germany
Martina Nieswandt Denkwerkstatt für Manager Eppelheim, Germany
ISSN 2662-2467 ISSN 2662-2475 (electronic) Future of Business and Finance ISBN 978-3-030-46495-0 ISBN 978-3-030-46496-7 (eBook) https://doi.org/10.1007/978-3-030-46496-7 Originally published with the title “Laterales Management”. Translation from the German language edition: Laterales Management 2nd Edition by Roland Geschwill and Martina Nieswandt, © Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020. Published by Springer International Publishing. All Rights Reserved. © Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Prologue: Mail-Order Companies Without Catalogues, Orchestras Without Conductors, Self-determined Footballers and Five Colours
From the Otto Catalogue to t
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