Strategic Management
This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability
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Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-03-01
DEMO
DEMO
10.1057/9780230590601preview - Strategic Management, H. Igor Ansoff
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-03-01
STRATEGIC MANAGEMENT
10.1057/9780230590601preview - Strategic Management, H. Igor Ansoff
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-03-01
DEMO
STRATEGIC MANAGEMENT H. Igor Ansoff
DEMO
10.1057/9780230590601preview - Strategic Management, H. Igor Ansoff
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-03-01
Classic Edition
© Dorothy W. Ansoff, Trustee, Ansoff Family Trust 1979, 2007 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP.
First edition 1979 Reprinted 11 times This edition 2007 published by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries. ISBN-13: 9780230525481 ISBN-10: 0230525482
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This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. 10 9 8 7 6 5 4 3 2 1 16 15 14 13 12 11 10 09 08 07 Printed and bound in China
10.1057/9780230590601preview - Strategic Management, H. Igor Ansoff
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-03-01
Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages.
Contents
viii x
1
1. INTRODUCTION State of Knowledge Scope of this Book Antecedents
9 9 10 13
2. THE OVERALL FRAMEWORK Environment-Serving Organizations The Work of ESOs Multiple Power Centers Overview of the Model
16 16 19 23 25
3. THE ENVIRONMENT IN A HISTORICAL PERSPECTIVE The Industrial Revolution The Mass-Production Era The Mass-Marketing Era Transition to the Post-Industrial Era Environment of the Non-Profits Major Trends
29 29 30 31 33 37 39
4. MODEL OF BUDGETI
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