Life Cycle Management
This chapter depicts the product lifecycle concept as an essential explanatory model of product management. In this context the significance of the introduction phase for the market success is enlightened and the characteristics as well as the marketing i
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Kurt Gaubinger · Michael Rabl Scott Swan · Thomas Werani
Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction
Springer Texts in Business and Economics
For further volumes: http://www.springer.com/series/10099
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Kurt Gaubinger • Michael Rabl • Scott Swan • Thomas Werani
Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction
Kurt Gaubinger Michael Rabl School of Engineering & Environmental Sciences Upper Austria University of Applied Sciences Wels Austria
Scott Swan School of Business Administration Tyler Hall The College of William & Mary Williamsburg, Virginia USA
Thomas Werani Department for Business-to-Business-Marketing Johannes Kepler University Linz Linz Austria
Substantially revised and translated from German language edition: Praxisorientiertes Innovations-und Produktmanagement by Kurt Gaubinger, Thomas Werani, Michael Rabl # Gabler/GWV Fachverlage GmbH, Wiesbaden 2009 Gabler is a part of Springer ScienceþBusiness Media All rights reserved Additional material to this book can be downloaded from http://extras.springer.com.
ISSN 2192-4333 ISSN 2192-4341 (electronic) ISBN 978-3-642-54375-3 ISBN 978-3-642-54376-0 (eBook) DOI 10.1007/978-3-642-54376-0 Springer Heidelberg New York Dordrecht London Library of Congress Control Number: 2014946798 # Springer-Verlag Berlin Heidelberg 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher m
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